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But "sticking in our craw" are the entities that warn families about college planning "scam artists." Might they have ulterior motives? Might government and quasi-government financial aid agencies benefit if no one exposes their bureaucracy, inefficiencies and the TRUE COST of their loans? Might employees of these government entities prefer to keep their cushy jobs and benefit packages and would rather there be no advocates for college consumers? Have any government agencies steered business to non-government companies? Might college financial aid officers prefer that parents dealt with only them so they could keep under wraps the fact (in many cases) that they take parents money but rarely graduate students in less than five - or six or seven - years? Might the "non-profit" colleges that pay their Presidents over $1 Million in salary prefer that parents did not know this? Might some high school Guidance Counselors be fooled into thinking that Big Government (federal or state) loans are fair and affordable?
In the end, it all comes down to trust. We'll earn it and you'll feel it.